For almost a decade, I’ve been “doing social media” and marketing - teaching workshops, managing social monthly for clients, and helping individuals through one-on-one coaching. What you may not know, however, is that one of my other passions is helping people GET ORGANIZED! As we kick of 2024, I invite you to join me in giving yourself a new organizing “assignment” each week so you can finally prioritize yourself and get your $#&@ together! In this blog, you will find a list of 52 tasks to get you going.

This month, I celebrate 9 years in business! Looking back, I am so incredibly grateful for all the hours I’ve spent with clients - writing marketing content, updating websites, building packages, working on brand development, talking through our blocks and fears, and discovering new ways to use social media together. 

Not only is Mallika a dedicated mother of 3 and a stellar photographer, she's also a master of brand strategy and mentorship, specifically for ambitious women entrepreneurs. Be in touch with Mallika if you're looking to build a powerful brand that will expand and skyrocket your business to the next level.

When narrowing down one of your business’ target audiences, you must use your imagination to get into the mind of the person buying your product or service. You must imagine who your target customer is, what this person cares about, and base your marketing decisions and written content on the needs and desires you discover. Download my free “Target Audiences Worksheet” to get into the mind of your customers and figure out what they want and need from you!

People ask me often, “How do I get more followers on my social media channels?” It’s a great question, but alas, there is no simple one-size-fits-all answer or “magic app” that will get you the hundreds (okay, thousands) of followers you’re looking for in one fell swoop. I’m a firm believer in attracting audiences organically, so I want to share a few different ways that you can encourage more people to follow you on your Facebook Page and on Instagram.

It’s high time you gave yourself a social media self-assessment. Sound scary? It doesn’t need to be. Let’s begin where you are with what you have. Using the worksheet linked in this blog, take the time to dive in deep and give yourself a comprehensive communications and social media audit for your business or organization.

Are you nervous that you’re going to “do social media wrong” and mess things up? Many of us have fear around being visible - and I mean REALLY being seen - because putting it on the line and expressing exactly who we are is very vulnerable. I mean - what will they say? What if I do this wrong? Will I lose business if I post this?

Need some inspiration in this time of change and transition? Copy/paste these quotes and use them on your social media channels to spread hope among your audiences.