“Social Media Support for Farmers: What Does It Look Like?”
at MOFGA’s Farmer to Farmer Conference

During this session on November 4, 2024, Abbie McGilvery of From The Nest Marketing and Social Media and Emily Springer of Meeting House Herb Farm shared how they work together to coordinate social media for Meeting House Farm’s herb grower collective. They discussed what types of content they create, what has worked best, how they plan throughout the year, and shared stories about things that have “gone wrong” along the way. This interactive workshop was be full of tips and tricks for building visibility and engagement with ample chances to ask social media and marketing questions.

“Breakthrough Networking”
at Visit Portland’s 2024 Annual Meeting

Do you dread the idea of engaging in small talk with new people at yet another “networking event”? You’re not alone… but we all must do it if we want to grow our businesses. It's important to build relationships both online and in person because the connections you make face-to-face can be incredibly valuable. But how can you make networking more enjoyable? On March 13, 2024, Marketing Coach and Social Media Strategist, Abbie McGilvery, took attendees through an interactive activity that will change how they approach networking. They also received a list of engaging questions they can use to break the ice in those awkward moments.

"Build Your Social Media Visibility"
at Maine Federation of Farmer's Market Conference 2024

In this presentation, we touched on topics farmers need to consider when planning their social media strategy. We discussed how to use social media more effectively to build visibility for their farm, how to focus their marketing efforts, and which simple tools they can use to make everything more manageable. Farmers walked away with knowledge about which social media channels will be most effective for their business, an understanding of what to prioritize and which steps to take next to build their social media visibility, and worksheets and resources they can use to begin to build their social media strategy.

Guest Columnist for MaineBiz, 2023

For professionals and businesspeople, LinkedIn is a valuable but often underused resource. As guest columnist and social media strategist Abbie McGilvery writes, there are some simple ways to make better use of LinkedIn.

News & Brews Trivia Nights
with Maine Public, 2022-2023

Are you paying attention? Are your friends? Think you've got all the answers? That’s what we’re about to find out! Join me for Maine Public’s News and Brews Trivia Night series, visiting some of Maine's hottest brew pubs and testing attendees on current events, news items, and all around things one probably should know! I’m thrilled to be your quiz master!

News & Brews Trivia Nights
with Maine Public, 2020

February - March, 2020: Who doesn’t love trivia? Abbie was lucky enough to be selected to host 4 of these events, reading out questions around public broadcasting-centric categories as part of Maine Public’s News and Brews Trivia Night series, visiting some of Maine's hottest brew pubs and testing attendees on current events, news items, and all around things one probably should know!

WPMG Fashion Show 2017/2018/2019

Creative designers from around southern Maine showcase their creations for the WMPG Fashion Show each year - and Abbie was honored to be the host 3 years in a row!

Social Media Breakfast (#SMBME 78) – Making Time for Your Marketing and Growing Your Business

This presentation featured Jodi Flynn of Women Taking the Lead, Abbie McGilvery of From The Nest, and Topher Mallory of Mexicali Blues and Split Rock Distillery. Jodi talked about how to identify and overcome your social media stressors so you can build a strong and loyal following. Abbie discussed crafting a successful social media strategy. Topher talked about how he makes time to focus on growing his businesses.

Podcast: "Women Taking the Lead"
with Jodi Flynn

August 29, 2016: Women Taking the Lead was founded by Jodi Flynn, a professional coach passionate about helping her clients develop into confident individuals who stand out in a crowd. The goal of Women Taking the Lead is to offer inspiration through the stories of others who have overcome the odds, faced personal and professional challenges head-on, and jumped into the unknown to build their dream and expand their careers. 

During this podcast, Abbie McGilvery shares a few stories about leadership, life, and creativity after dimming her light for many years, "fitting in" to the corporate world, afraid to offend someone with her energy. Tune in to hear what the tough experiences she's faced have taught her and how she continues to rise after experiencing the pain of life's little surprises.

Podcast: Social Dig #34: “Fear and Authenticity”

August 3, 2016: Abbie McGilvery, founder of Portland, Maine-based "From the Nest" joins us as the first guest with a second appearance on the Social Dig Podcast. We have a spirited conversation about overcoming fear of posting (FOP) to utilize Social Media to build an authentic brand and voice for your organization.

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