It takes a lot of courage to tell your story on social media, especially if you're a small business owner or nonprofit leader who doesn't have experience developing interwoven content and using the tools of the social media trade. Through a step-by-step series of concepts and worksheets developed by Social Media Strategist, Abbie McGilvery, this book will help you get more focused, organized, and proactive about using your social media channels to confidently tell your stories and engage the people most important to you. It’s time to stop random acts of marketing!